The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We present MindFuse, a brave new explainable generative AI framework designed to act as a strategic partner in the marketing process. Unlike conventional LLM applications that stop at content generation, MindFuse fuses CTR-based content AI-guided co-creation with large language models to extract, interpret, and iterate on communication narratives grounded in real advertising data. MindFuse operates across the full marketing lifecycle: from distilling content pillars and customer personas from competitor campaigns to recommending in-flight optimizations based on live performance telemetry. It uses attention-based explainability to diagnose ad effectiveness and guide content iteration, while aligning messaging with strategic goals through dynamic narrative construction and storytelling. We introduce a new paradigm in GenAI for marketing, where LLMs not only generate content but reason through it, adapt campaigns in real time, and learn from audience engagement patterns. Our results, validated in agency deployments, demonstrate up to 12 times efficiency gains, setting the stage for future integration with empirical audience data (e.g., GWI, Nielsen) and full-funnel attribution modeling. MindFuse redefines AI not just as a tool, but as a collaborative agent in the creative and strategic fabric of modern marketing.

Social media marketing plays a vital role in promoting brand and product values to wide audiences. In order to boost their advertising revenues, global media buying platforms such as Facebook Ads constantly reduce the reach of branded organic posts, pushing brands to spend more on paid media ads. In order to run organic and paid social media marketing efficiently, it is necessary to understand the audience, tailoring the content to fit their interests and online behaviours, which is impossible to do manually at a large scale. At the same time, various personality type categorization schemes such as the Myers-Briggs Personality Type indicator make it possible to reveal the dependencies between personality traits and user content preferences on a wider scale by categorizing audience behaviours in a unified and structured manner. This problem is yet to be studied in depth by the research community, while the level of impact of different personality traits on content recommendation accuracy has not been widely utilised and comprehensively evaluated so far. Specifically, in this work we investigate the impact of human personality traits on the content recommendation model by applying a novel personality-driven multi-view content recommender system called Personality Content Marketing Recommender Engine, or PersiC. Our experimental results and real-world case study demonstrate not just PersiC's ability to perform efficient human personality-driven multi-view content recommendation, but also allow for actionable digital ad strategy recommendations, which when deployed are able to improve digital advertising efficiency by over 420% as compared to the original human-guided approach.